Thanks for the great question! I could go pretty deep on this one... I think ASICS' attention to subtle detail within product builds. The level of nuance and refinement that is often not customer facing at the end of the day is second to none, whether it's within materials/durability testing, gender engineering, components, or refining a new technology. Our Institute of Sport Science in Japan is entirely dedicated to research, both academic and applicable to our footwear technology- much of which may not see
areej shah novels the light of day, but helps inform subtle changes in our line.