ASICS Official
Runner
Hello, my name is Bob Fay. I've been with ASICS about 2.5 years, working as a product merchandiser. My role is to understand the running landscape and work to curate the running line best fit for the market here in the US. It's a lot of listening and gathering feedback, then sharing that to our product creation team as everyone works to craft the best lineup of shoes in the marketplace. Very excited the RW team is launching this, as I think this forum will be a great spot to drive dialogue and hear from you all!
We've got a lot happening at the brand with Metaracer having just hit the market, a new cushioning/bounce foam in Novablast, and some fun evolution on our heritage product.
One thing we're all really excited about is a new shoe, launching for us in October, the GEL-Kayano Lite. It's a unique approach to stability, re-imagining what a Kayano can be- lighter, more sustainably built, yet still as protective/cushioned/stable as ever.
There's a lot of debate on stability and it's place in running, so happy to have some conversation on anything ASICS footwear related!
We've got a lot happening at the brand with Metaracer having just hit the market, a new cushioning/bounce foam in Novablast, and some fun evolution on our heritage product.
One thing we're all really excited about is a new shoe, launching for us in October, the GEL-Kayano Lite. It's a unique approach to stability, re-imagining what a Kayano can be- lighter, more sustainably built, yet still as protective/cushioned/stable as ever.
There's a lot of debate on stability and it's place in running, so happy to have some conversation on anything ASICS footwear related!